Justin Bieber was born in Stratford, Ontario. Justin and his mother started posting videos of him performing onto YouTube in late 2007. He was soon discovered by Scooter Braun, who flew him to Atlanta to meet with Usher. Usher got him an audition at Island Records and was signed to their label in October of 2008. The first part of his two-part debut album, My World, was released in November of 2009. Four singles off of that album reached the Top 40 hits on the Billboard Hot 100, and that was before the album was even released. The hit 'Baby' is the first single off of My World 2.0, the second half of his debut album, which released in March 2010.